Branding. Look like the organisation you’ve become.
The organisation has moved on and the brand hasn’t, or the website didn’t follow when it did. We’ll tell you which, then fix it, from what you stand for to how every page looks.
People judge the organisation by the website long before they meet anyone in it.
So that’s where we make the brand work.
When brand work helps most
-
You’re rebranding.
And the website has to follow, properly. -
Two organisations are becoming one.
Two brands, two sites, one decision to make. -
The brand looks dated next to competitors.
And it’s starting to cost you in pitches. -
The site has drifted from the brand.
Five years of additions by different hands. -
You’re about to redesign.
And the brand isn’t ready to be designed around. -
Nobody can say what you stand for in a sentence.
So the site doesn’t either.
What we do
-
Positioning.
What you stand for in a sentence, tested on the people who buy from you. -
Identity refresh.
Logo, colour and type brought up to date, not thrown away. -
Brand for the website.
The colours, type and building blocks the site is made from, checked for accessibility. -
Tone of voice.
How you sound in writing, with examples people can copy.
-
Guidelines.
Short enough that people use them. -
Rollout.
Templates, imagery and content updated across the site, not just the homepage. -
Rebrand migrations.
Changing the brand across an estate of sites during an upgrade or redesign. -
Group and sub-brands.
One system that holds a parent and its divisions together.
How it works
What you get
- A brand you can apply without a designer on hand.
- A design system the website is built from, not decorated with.
- Colours and type that pass accessibility, so the brand and the standard don’t fight.
- Guidelines your team actually uses.
- One look across every site and region.
Common questions
Rarely. Most organisations need a refresh and a system for applying it, not a new name and logo. We’ll say which.
Yes. If the brand is done, we make it work online. If it isn’t, we can work alongside them.
A refresh and digital system, six to ten weeks. A full repositioning, longer, and we’ll say so up front.
It depends on scope, from a digital system for an existing brand through to repositioning. We agree the scope and confirm the cost before work starts.
We’ll check, and adjust where they don’t. Better to find out now than in an audit later.
Yes. We recently rebranded six sites for a global manufacturer during a platform upgrade.
Yes. Short, with examples people can copy.
Yes. A parent brand and divisions or regions that share a system without looking identical.
Not as a main service. We’ll set up the identity so a print specialist can take it on.
Tell us about the brand
Tell us where the brand is, where the organisation is going, and what’s prompting the conversation. We’ll come back with what we’d suggest, timing and cost.
We’ll only use this to reply to you. See our Privacy Policy.