Multilingual and International Websites. Every market, one platform.
The right language, search and legal text in every market, without a separate site to manage.
Translation is the easy part.
Keeping 20 websites in 25 languages consistent, findable and legal is the job. We've done it across the UK, Europe, the US and APAC.
When international work helps most
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You’re entering new markets.
And the site was only ever built for one. -
Regional sites have drifted.
Each one built differently, by a different agency, at a different time. -
Translation is manual and slow.
Pages go live in one language and catch up months later, if at all. -
Search doesn’t work abroad.
The wrong country’s page ranks, or none does. -
Legal text differs by market.
Terms, privacy, cookie consent and accessibility law all differ by market, and the site shows one version everywhere. -
The group is consolidating.
Several brands or regions onto one platform, one team.
What we do
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Structure.
One platform, shared templates, local control over what each market needs. On the CMS you already run where it's up to the job, including Sitefinity, Umbraco, Drupal and WordPress. -
Translation workflows.
Connected to your translation provider, or AI with human review, never machine-translated and published. Templates that hold up in German, Arabic and Japanese. -
International SEO.
Hreflang, regional targeting and local search in each market. -
Regional content and legal.
Terms, privacy, cookie consent and accessibility, right for each country.
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Currencies and payments.
Where you sell online, local pricing, tax and payment methods. -
Governance.
Who edits what, and who approves it, per region. -
Measurement.
One analytics setup across markets, with consent handled per region. -
Hosting and data residency.
Hosted where your data has to be, fast where your customers are. -
Support across time zones.
So the Sydney office isn’t waiting for Cardiff to wake up.
How it works
1. Audit
What you have in each market, what’s shared, what isn’t, and what’s wrong.
2. Plan
Structure, platform, translation and governance, agreed with the regions.
3. Build or consolidate
Shared templates first, then market by market, with redirects and hreflang checked before each market goes live.
4. Roll out and support
Region by region, with local teams trained as they go.
What you get
- One platform for every market, instead of one site per agency.
- Local teams who can edit their own site without breaking the brand.
- Search that works in each country, in the right language.
- Legal text right in every region, managed in one place.
- A central view of what’s live where.
- A new market live in weeks, not a new website project.
- One agency and one contract, instead of one per region.
Common questions
As many as you need, including right-to-left and Chinese, Japanese and Korean. The limit is your translation capacity, not the platform.
We connect the site to your translation provider, or use AI drafting with a person reviewing. We don’t machine-translate and publish.
It depends on the number of markets and whether you’re consolidating existing sites. A first market and the shared platform, three to five months. Further markets are quicker.
It depends on markets, languages and integrations. We agree the scope and confirm the cost before work starts.
Yes. That’s the point. Shared templates and brand, local control over content, with approvals if you want them.
That’s what hreflang, regional targeting and local content are for. We set them up and check them.
Yes. Terms, privacy, cookie consent and product availability can all vary by market.
Yes. We recently moved 15 sites for a global manufacturer onto one platform, and rebranded six along the way.
Yes. Our clients are in the UK, Europe, the US and APAC, and support is arranged around where they are.
Not necessarily. If it can run several markets and languages properly, we build on it. If it can’t, the audit says so and why.
That’s the main risk and it’s managed. Every URL is mapped and redirected, hreflang is set per market, and we watch rankings as each region goes live.
Yes. Some clients keep local agencies for content and campaigns. We run the platform and set the rules they work within.
Yes. We build to WCAG 2.2 AA, the standard the European Accessibility Act and UK and US accessibility law point to. No overlays.
Tell us about the markets
Tell us which markets you're in now, where you're going, and what the sites look like today. We'll come back with how we'd approach it, timing and cost.
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